One way to boost your staffing levels and draw favorable publicity is to make sure that your employees are treated and paid well. Sales also increased, as customers came to check out the shop and show their appreciation for this decision. More Americans than ever before — and particularly, younger people — are concerned about the environment. One way to capitalize on this fact — and do your part — is to make your restaurant as eco-friendly as possible. Restaurants around the world are using eco-conscious strategies that are often budget-friendly as well.
Ideas include:. Whatever you choose, make sure that you find a way to work it into your marketing so that customers know about your commitment! As a restaurant owner, you may be a bit conflicted about people using their phones while dining at your restaurant.
On the one hand, when people take pics of your food and post it online, it can be a great source of free advertising. On the other hand, having customers glued to their phones can be annoying and even take away from the dining experience. Some restaurants have decided to embrace phones instead of fighting them. For example, at Taranta in Boston, chefs draw edible QR codes on certain dishes. Customers can scan the codes, and then go to a website to learn more about the dish and its ingredients.
Pretty cool! Technology dramatically influences almost every aspect of our lives, from the way that we drive to how we shop to how we interact with other people.
Many people want an escape from so much modernity — and your bar or restaurant menu is a great place to offer a reprieve. Certain foods and drinks are classics for a reason — and can help boost your business. Traditional meals offer diners a nostalgic trip back to childhood or some other fond memory. In the not-too-distant past, television shows were able to draw in bigger audiences by using guest stars. The same concept can be applied to your restaurant.
Bringing in a guest chef for a period of time or a special event can be a boon to your bottom line. You can advertise the featured chef, give your own chef some much-needed time off, and draw in new customers who are excited to taste a little something different.
Pop-ups are a relatively new thing — but they are incredibly popular. A pop-up restaurant is a great way to gauge interest and create demand without investing too heavily in a particular concept.
For restaurants, pop-ups can be a little more challenging than a pop-up shop which can be hosted almost anywhere with basic supplies. More than ever before, Americans have access to a wide variety of foods and beverages. At the same time, the sheer amount of products available can be overwhelming to many consumers. Offering tastings can be a great way to bring in new business and get your customers invested in your product.
There are a number of ways that you can do tastings, such as offering flights of wine or locally brewed beer. You can also offer special food tastings — like oyster tastings at Megu in New York City. By combining food or drink with education from your staff, you will be offering an unforgettable experience to your customers.
Unlike most of the world, tipping is a common practice in the United States. Some restaurants, like Dirt Candy in New York City, have decided to switch to a European model, where staff are paid a higher wage, menu prices are increased, and customers are not permitted to tip.
Because the practice is still considered innovative in the restaurant industry, making the decision to eliminate tipping leads to a lot of positive press coverage and interest from potential customers. Some restaurants are taking this love of technology to the kitchen, using robots to cook food after a small staff prepares the ingredients.
Fast casual restaurant Spyce in Boston uses an all robot kitchen to deliver customized menu items for customers. Users can order via an app or at a kiosk in the restaurant, with a range of dietary preferences and allergen restriction options available.
Yet at the same time, there are a lot of potential benefits to collaborating with your colleagues. A partnership with a local restaurant can increase business for everyone involved — and help to build community. Whatever you decide, remember that by working together, you can build both of your businesses. When you go to a restaurant, you expect to be able to order food and drinks.
But what if your customers could get a little something extra when they visit your establishment? By adding something fun — like pin bowling, pool tables, or small jukeboxes at the table — you can bring more people through your doors.
While many bowling alleys serve not-so-great food, few restaurants offer a way for customers to have fun while they eat. If you have the space and budget for it, adding an element like a small bowling area could substantially increase your profits. Need some inspiration? Check out Punch Bowl Social. Although we have made significant strides in this country, people with disabilities still face discrimination. One way to push back against negative stereotypes is by hiring people with disabilities to work at your restaurant — either exclusively, or as part of a diverse crew.
Doing so not only gives people with disabilities meaningful employment — it can also draw customers to your business. This restaurant trains and employs people with intellectual disabilities — which is not only a great thing to do, but something that is incredibly popular with the community. With so many food safety rules and regulations, bringing animals into your restaurant might not appeal to most owners.
At the same time, Americans are very attached to their four-legged friends — and may be more likely to patronize a pet-friendly restaurant. There are even websites dedicated to pet-friendly establishments in cities and towns across the country.
Most often, this can be accomplished by offering outdoor seating with places for dogs to get food and water, or to tie up a leash. While the idea of having a cup of coffee in a room with a bunch of adoptable cats may not be for everyone, it is a concept that has proven to be incredibly popular with pet lovers.
Many restaurants specialize in a particular type or style of food — like a coffee shop that is open early in the morning and closes by the afternoon, or a brew pub that opens just for dinner. While this business model works for many restaurants, you may be able to boost your profits and bring in additional customers by offering more. You could bring in live music and offer lighter fare to attract customers.
Craft brewing is incredibly popular in the United States. You might even take it a step further and ask a local brewery to create an exclusive beer just for your restaurant.
Consider Oath Craft Pizza in Massachusetts. This pizzeria worked with Night Shift Brewing to create beverage pairings to go along with its tasting menu — supporting a fellow local business owner and increasing sales at the same time! There is something special about having something secretive in your bar or restaurant. While conventional wisdom holds that you should advertise your business boldly, with clear signage, there are other alternatives.
There are no windows, and funeral paraphernalia is used as decor — even the menu is inspired by death. The Disastre Cafe will deliver, with 7.
You can at Devil Island Prison! Upon entering, patrons are assigned numbers, photographed, and fingerprinted. The restaurant itself resembles a prison, with sliding jail doors, metal floors, and iron bars. Guests dine in prison cells, served by waiters in black-and-white striped inmate uniforms. NOIR Toronto and Montreal, Canada Experience food, drinks, and conversation like never before, by leaving your use of sight at the door. Homewood Mountain Resort Lake Tahoe, California Enjoy mountaintop dining at this established ski destination, reachable by a scenic ride on the Qual Chairlift.
Kinderkookkafe Amsterdam, Netherlands Run by children ages , this Amsterdam restaurant aims to teach these youngins all the nuances of operating a restaurant.
Attached to a daycare, these children learn the tricks of the trade as chefs, cashiers, and dishwashers — with a helping hand from some adults, of course. The Five Fishermen Halifax, Canada Now a fine seafood restaurant, The Five Fisherman was previously a funeral home that housed victims of the Titanic in and victims of the Halifax Explosion in Chill Out Dubai, United Arab Emirates This refrigerator lounge requires patrons to suit up in thermal clothing — parkas, shoes, and gloves — in order to enter the Inuit-inspired oasis.
Inside, a complimentary drink awaits to help them defrost. A In-Flight Kitchen Taipei, Taiwan A is modelled to resemble the inside of a plane, with faux oval-shaped windows, baggage compartments, as well as a speckled blue seats. Villa Escudero San Pablo, Philippines Dining at Villa Escudero means enjoying a meal while seated at the foot of a waterfall, feet submerged in calf-deep water.
The Lockhart Toronto, Canada This magical Toronto bar has attracted Harry Potter super fans since day one, with its references to the beloved book series, from its decor to its cocktail menu. Cannibalistic Sushi Tokyo, Japan The type of cuisine is all in the name; fully committed to the cannibalistic theme, waitresses dressed like nurses wheel out your sushi, in the shape of a body, on a gurney. A helicopter takes diners atop a glacier for an open-air buffet with stunning views of backcountry horizons.
Tongabezi Lodge Livingstone, Zambia These treehouse chalets, equipped with candlelit decks that jut out over the Zambezi river, allow diners to experience a sundown dinner like never before. Diners were able to choose from a rotating menu of 11 grains, including buckwheat and quinoa, with interesting toppings like persimmon compote, chia seeds, papaya, and agave nectar.
Exploding with all things pink, servers sport tutus, while patrons take in everything Barbie around them. Conflict Kitchen Pittsburgh, Pennsylvania This restaurant serves only dishes inspired by countries that the U. Based on headlines of the day, recently the kitchen was dishing out North Korean food, in the spirit of Kim Jong Un.
Enjoy an evening of belly-dancing and delicately seasoned Moroccan fare, amidst the exotic jewel and spice colored hues of tented lounges and Moroccan decor.
Each month features a different whole-animal feast prepared by chef Brian Jupiter, but diners only find out what will be served once it appears on their plate. Niagara Meguro-ku, Tokyo Niagara offers a one-of-a-kind railway experience.
After placing an order at the meal ticket vending machine at the entrance, customers are seated in passenger-car-style seats and delivered their meals by way of an entertaining model railway delivery system. In restored 20th century Vista Dome cars, patrons glide past vineyards in California wine country, from the unique confines of this mahogany-clad train car. Decked out with tiki torches alongside the lava rock, customers enjoy the breathtaking rainforest vistas while sampling the catch of the day.
At the same time, more quick-service restaurants are jumping on board, and many industry analysts believe the format can work well for any concept. Yes, that does sound like the most obvious restaurant marketing strategy ever, but do you really know what attracts your customers in ? Talk to them, in person and on social media — we promise you they will be more than willing to give you their opinion. This restaurant marketing strategyis all about street appeal.
The windows of your restaurant are the best on street advertising you can have. Everyone is attracted to a busy restaurant, so make sure you put your first customers next to the window. That should create enough food envy for them to walk through your doors.
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