Popular companies that stick to Combination Logo design are:. Combination logo designs help you tell a story and connect with your prospects. One popular company that uses a Combination mark logo design is Burger King. One advantage of using a Combination logo design is that you can decide to omit certain parts of logo design when you have gained significant attention and traction in your desired market after you start off using both symbols and letters in your logo design.
As we have seen in the above section, logo designs can take a variety of forms. They can be based on letters or abstract symbols. But when you need to pick a logo design for your business, you must be wise and choose the type that best suits your organization. Do let us know in the comment section which type of logo design you will pick for your organization. Then, share your thoughts with the community and take any different types of logo designs listed above.
And if you have any further questions, do leave a comment below. This article was written by Emily Moore. With satellites circling the orbit, it is easier to get relevant data on any environmental changes. This, in turn, should help people quickly address any challenges. Below, we will break each logo down and describe when each one should be used. Each approach has its cons and pros, so you should carefully consider each one to make sure your brand design has meaning and appeals to your target audience.
Wordmark Logo Image Source: Modus A Wordmark logo design, as the name suggests, uses business names as their primary element. Examples of Wordmark logo designs include: Google Visa Coca-Cola However, if you think about it, there are only 26 letters in the English alphabet.
Image Source: Ebaqdesign However, for government agencies and international organizations, bold and traditional fonts are more suitable , as they give out a vibe that this organization is reliable and not a scam.
If you have a business with a long name, you should consider getting a Wordmark logo design. Take Apple as an example.
They sell high-end consumer electronics, but their brand image is a half-eaten apple. While picking a Pictorial logo design, consider these questions. Do you want your brand image to generate a particular type of emotion in your user base? Or do you want it to instantly signal your prospects about the type of business you have?
Using Lettermark logo designs comes with its benefits. Do you know what NASA stands for? The key difference between Lettermark and Wordmark logo design is that the former uses a short business form. A combination mark is a logo comprised of a combined wordmark or lettermark and a pictorial mark, abstract mark, or mascot. The picture and text can be laid out side-by-side, stacked on top of each other, or integrated together to create an image. Some well known combination mark logos include Doritos, Burger King and Lacoste.
Because a name is associated with the image, a combination mark is a versatile choice, with both the text and icon or mascot working together to reinforce your brand. With a combination mark, people will also begin to associate your name with your pictorial mark or mascot right away! In the future you may be able to rely exclusively on a logo symbol, and not have to always include your name. Also, because the combination of a symbol and text create a distinct image together, these logos are usually easier to trademark than a pictorial mark alone.
An emblem logo consists of font inside a symbol or an icon; think badges, seals and crests. These logos tend to have a traditional appearance about them that can make a striking impact, thus they are often the go-to choice for many schools, organizations or government agencies. The auto industry is also very fond of emblem logos.
But because of their lean towards higher detail, and the fact that the name and symbol are rigidly entwined, they can be less versatile than the aforementioned types of logos. For business cards, a busy emblem may shrink so small before it becomes too difficult to read. Want more logo design tips? Learn how to design a logo here. This article was originally written by Hilda Morones and published in Designers, check out these contests so you can start building your career.
Get a design. Here are the 7 types of logos you need to know about: 1. Some brands have one main logo in the form of a combination mark, while occasionally splitting up the text and imagery to better suit various contexts.
Combination marks are very popular amongst brands from all industries, as they are extremely versatile. You can create a number of variations of your logo and use them for different purposes, while ensuring a clear and cohesive visual language throughout. For example, notice how Lacoste uses their combination mark on their website design , while most of their products only feature the much-loved and recognizable green crocodile.
For companies that are not yet well-known, combination marks can be a great starting point, helping you build brand recognition. Also, supporting the text with icons, symbols and other forms of imagery helps potential customers understand what your brand is all about. When it comes to understanding types of logos and which one is right for you, dynamic logos are kind of a unique anomaly in that they can take on many forms.
This may sound strange, since a general rule of logo design is consistency, however that is precisely what makes dynamic logos so versatile. It is through that very consistency that dynamic logos thrive. These types of logos require a basic framework that serves as the core motif which will appear in any, and every, version of the logo.
For example, think of when you open your Google browser, and you see the familiar wordmark logo suddenly characterized by historical figures, holidays or celebrations, yet you always know it is Google. Their brand has enough clout to transform their recognizable logo into different configurations that are not only relevant and timely, but continue to solidify their brand messaging.
In its original form, the logo has a patriotic red, white and blue color palette, which has diversified into many other variations, which helped convey her campaign message and core values in a very effective way.
Both of these examples show that a dynamic logo is not just a random selection of icons or images hastily thrown together, but a thoughtful and strategic design approach that effectively communicates what a brand is all about. This is particularly effective for brands that are, themselves—dynamic. If you work in a creative industry and want to stay fresh and innovative, this type of logo may be just the right fit.
However, try not to get too carried away with constant change and adaptations of your logo because as customers start to make positive associations with your brand, you want them to nurture that connection.
Remember, regardless of which type of logo you choose, consistency is always key. Once you've created your design, be sure to share it with us on social media! We can't wait to see what you'll make. Stay up to date with our news, blog posts, and announcements by subscribing to our Newsletter.
Use Cases. Ben Barnhart August 12, August 12, While each logo is different in its own way, there are seven main categories: 1. Emblems 2. Pictorial marks or logo symbols 3. Wordmarks or Logotypes 4. Monogram logos or lettermarks 5. Abstract logo marks 6. Mascot logos 7. Combination marks Let's take a closer look at each category. FAQ No items found. Never miss an update! Thank you for subscribing! Something went wrong while submitting your email to our Newsletter. How to Draw a Flower November 5, Surfing Through the Clouds November 3,
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