Why use shortened url

With Rebrandly, you own your links. If you want to change out the destination URL, you can. It takes just a couple of seconds and those 12 links you shared all those months ago will automatically update. Crisis averted. But there are ways to speed this up, such as a Chrome plugin or iPhone app. Use a URL shortener when you need to track the efforts of a social post or campaign. For example, maybe you send out tweets linking to curated content each month. This is content which points followers to some of your favorite industry resources.

Did anyone like that content? You can find out simply by checking the stats in your URL shortener. When posting a link across multiple sites on the web. When linking from one page of your own site to another. Especially if you are using anchor text — which you should almost always do. You are using Google Analytics, right?. When sending an email or chat message to friends.

You can embed the link in anchor text or just paste it right in there. Your friend trusts you so there is no need to worry about them not clicking due to a funky looking or lengthy URL.

You can check out some of your other options here. No matter what, I highly recommend getting your own custom domain, as I did with Derric. There are so many cool things you can do from there to impress your friends, save you time and boost your marketing strategy. What do you think? Are you still struggling to track your links properly? Originally Posted: July 05th, Post Updated: November 2th, You just need to sign in with your Google account and open the link, Google link shortener.

You can track your shortened goo. For example, with SocialPilot, you can integrate sniply, rebrandly, or bitly accounts and set it for auto-shortening of links with each post you share!

See the next section on how you can do it. You can easily automate, share and schedule all your shortened links with SocialPilot. Select whatever tool you want to use to shorten your link as SocialPilot is able to integrate with all them. One thing should be kept in mind before you venture into SMM, you must have a clear knowledge of how URL shortening generally works and with SocialPilot in particular and how important they are to drive traffic towards your website.

This helps one make their social media posts look aesthetically better. It is important to shorten your URL links because it is easier for an audience to trust and click a shorter link provided it is shared from a credible source compared to a longer link. With a URL shortner, you can not only track the number of clicks on your link but also maximize traffic re-directs from social media to your website.

Hence, it is always advised to integrate your URL shortner with the social media scheduler you use. Table of Contents. Put your social media management on autopilot. Try SocialPilot for Free. Request Demo. Collaboration Client management Team management. By Business small business Agency Enterprise. Resources Blog Ebooks Product Updates. Webinar Videos Newsroom.

In this sense, we thought it would be nice to let you know why we did so and why use URL Shorteners in general. If you want to try out our free URL shortener for yourself, surf over to neon.

There are thousands of different URL Shortening websites on the internet btw our favorite so far was: bit. The use of URL shorteners is simple and can be divided into 3 categories which we are going to elaborate below. And this is actually useful in a variety of scenarios. Think of Twitter for example: shorten links for Twitter posts as each one counts with the limited set of characters at your disposal.

Typically you want to have your captions optimized in such a way that they display in full without parts of them being hidden below said break that requires one further click. This is also one of the main reasons why we developed our own, free URL shortener solution: Now we can use custom short URLs for free forever. You should always consider combining the 2 for maximal effectiveness. Monitoring the effectiveness of your links is in many cases the most important reason for using an URL Shortner.

Most of them track especially the following values: the number of clicks, time and date, device types and browsers used, location and language, etc. In fact, the collected data is partly similar to tools like Google Analytics, but the possibility to easily use these short URLs to track clicks on sites that are not your own make them reliable tools to track the incoming traffic.

This data about your clicks is extremely helpful when it comes to analyzing the effectiveness of your content. Besides simple click data, there are also other more advanced services like inleven. Also worth checking out: short.